Customers Are Losing Their Way to You Because of Social Media- Here's How We fix That!
You've seen it before. Your competitor's social media page has posts pinging consistently while yours have gone quiet for weeks. Customers you once had knocking are now filling up their comment section asking questions and booking. In short, you're losing customers to competitors who are simply staying more visible.
It is NOT an accident.
Social Media has become one of the primary means where people will decide whether or not to go to a particular business- letting them fill the space can be a cost to you and OneHub puts those clients back on your side.
How You Start Losing Customers to Competitors
Every time a client/ competitor puts out any sort of social media- no matter how small- they are subtly reminding their audience that they are in existence. Every single time you DO not- someone else takes that space within your consumer's mind to speak to them instead. The simple act of repetition builds familiarity and is often enough to make somebody choose you once they decide they have found their need to make contact. This is exactly how businesses end up losing customers to competitors, without any dramatic reason behind it.
Your Lack of consistency is hurting your visibility!
Every social platform rewards accounts with consistent activity. Accounts that post once a month typically can not have the same range as an account posting 3- 4 times a week! A strategic approach to social media optimization creates your businesses post schedule so you know exactly what, and when you should be posting- taking the guess work out of the process!
No Paid Social
Organic engagement will very rarely achieve new customers on its own anymore. That is the point where if your competitor is advertising and you are not, they are capturing an audience that you can not possibly access without advertisement! Buying advertisement on social media allows you to put your business back in front of whatever audience is looking at that clients ads, often for not as much as you would think!
Your Brand feels neglected/old
A client who clicks to you will always try and check what the status of your social media is- nobody wants to buy from a defunct operation. If they see post from months ago- that has never been replied to; it may even get to the point where clients do not think your business even does the function they require it for anymore.
No engagement = No Trust!
Comments, shares and responses show social proof that your clients are having a positive interaction with your business- making them feel better about you and therefore trust you! Nobody wants to be the first person to book something that does not have a plethora of positive engagement because nobody wants to be the "test case"!
Your competitors aren't better, they're more visible! Catching up after slacking doesn't have to be a challenge, and you don't have to keep losing customers to competitors forever. Get in touch and we will assist you in building the reputation that keep customers chose YOU every single time.
FAQs
Why do customers choose my competitors on social media?
It mostly depends on the activity that competitors have on their page! Constant reminders keeps them on the mind of consumers every single time.
Is frequency really a thing on social media?
Absolutely- as mentioned in section three every page with consistent active posts get higher range on platforms like Instagram and TikTok.
What do you mean by "no paid social"?
Paid social is an investment back into the customer as opposed to any other form of marketing that just shows your company without giving value. Clients that are already there are already looking!
How will having a stronger social presence impact trust within my clients?
People inherently trust what they see- having active social accounts and a client that does it gives an extra level of security to your brand.
How will I catch up if I'm not sure about what I should be doing?
It sounds a little corny but just start with posting and trying; every page needs time to establish there ground! A consistent schedule and active engagement are key.